Circle City Brewing

Logo Design | Brand Identity | Packaging Design

Circle City Brewing is a fictitious brewery that I created as a reflection of my love and appreciation for the city of Corona that I grew up in.

The goal was to create a strong logo and brand identity that would appeal to the commuter working class that resides in this town. I named the beers after local landmarks and locations, and the C-Circle letter mark pays homage to Grand Blvd, which is an unusual perfectly circular street that was used in car races in the early 1900’s.